The Mass Mailer Magic—Mail Chimp
Mailchimp is an American marketing automation platform and
email marketing service. It is the trading name of its operator, Rocket Science
Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong,
with Dan Kurzius joining at a later date. It has been used by the companies for
the mass mailing procedure.
This marketing tool is quite convenient for the high-end
marketers now a days.
Advantages
Mailchimp is one of the most famous and used email marketing
software in the world. Founded in 2001 by Ben Chestnut and Dan Kurzius,
Mailchimp has now more than 20 million users and its valued $4.2 billion.
Here’s why it’s a good starting point for beginners:
- It’s
easy to use
- It
has all the necessary features
- It’s
reliable
- It’s
free to start with
- It’s
developed by an established business and committed founders
Advantages
of Mailchimp
Established Business and Committed Founders
Going with a fledgling startup is always a risk because it
might fold at any moment.
There’s something called Lindy Effect. It is a theory
that says that the future life expectancy of a non-perishable thing is
proportional to its current age. So, for example, if a company has been in
business for one year, you can expect it to be in business for one more year,
but if a company has been in business for 18 years like Mailchimp, you can
expect it to stay in business for another 18 years.
This is an important consideration because an email
marketing software provider going bust would disrupt your email marketing
efforts which might cost you a lot of money in lost revenue.
Easy to Use, Has All the Necessary Features, Is Reliable
18 years in business also means that Mailchimp has a
polished product.
Sure, software is always work in progress, but they have had
the time to work out the user interface (though some would argue that there’s a
lot of space for improvement there since learning how to use Mailchimp can take
some effort), add necessary features, and ensure deliverability.
Free to start with
If you are just starting out, the chances are that the money
is already tight, and paying $30+ monthly subscription fee to email your three
subscribers might seem ludicrous.
However, with MailChimp, you don’t have to pay anything
until you reach 2,000 email subscribers, at which point you are probably making
enough money from your list to justify the expense of upgrading to a premium
plan.
Disadvantages
of Mailchimp
It’s a Generic Email Marketing Software
Mailchimp’s target audience appears to be anyone and
everyone who wants to build an email list.
And they are doing the whole casting a wide net thing really
well. It doesn’t matter whether you are a hobbyist, an online creator, or
an ecommerce entrepreneur, Mailchimp has got you covered.
However, serving such a broad target audience means that
while it is an okay solution, it is not necessarily the best solution for your
niche.
For example, if you are a hobbyist that only needs the most
basic email marketing functionality, then Moon Mail might be a better
option.
The autoresponder—a main groove:
An email autoresponder series is a sequence of emails that
automatically triggers based on a set of rules and criteria you set up.
Some of the most common uses of automated sequences are:
- Welcome
email to freshly subscribed users
- Educational
series to get new onboarded users learn more about your product/service
- Content
upgrade email series for users who requested to receive an ebook, a
cheatsheet, or any other freebie from your site
- Automated
responses for prospects who requested a quote from you
The list could go on for days. The important aspect to
understand here is that implementing some solid email automation can really
help you manage and improve your business outcome.
You can do it in Mailchimp by pressing the “Set up an
automated welcome email” tab.
You will then be presented with three options: “Welcome
message”,” Onboarding series”, “Education series”.
Illustration
In Case of
high-end bulk data in salesforce is the highly used software that will not only
provide open-ended data but the power of Microsoft analytics is also embedded
with the same. Data wise, target audience wise, demography wise they analyze
the entire show. They are becoming complementary to each other and due to that
reason, the marketing tools are boosting up like anything.
·
Sync data across platforms
·
Market to your leads more effectively
Seamlessly pass your Salesforce leads and contacts into
Mailchimp so you can target them with Mailchimp’s full suite of marketing
tools, including specialized email content, ads, postcards, and more. Enabling
data sync will update Mailchimp with Salesforce data hourly, so you can have
all of your CRM insights at your fingertips.
Customize to meet your needs
Customize the app to display Mailchimp data directly in Salesforce, and grant team members access to key features. Then, quickly view subscriber activity and campaign statistics with customized page layouts.
Conclusion
More than 15 million people use MailChimp to design, send, and track email marketing campaigns – it's become a favorite of small businesses, in particular. Integrating MailChimp with Salesforce lets you view and manage MailChimp campaign activities and subscriber lists from Salesforce, and import Salesforce contacts to MailChimp. Use Mailchimp subscribers as Salesforce leads, build segments in your Mailchimp list, and easily share data and streamline communications, all to better engage your customer base.
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